Fix misrepresentation issues before Google suspends your GMC.

GMC Guard is my way of fighting back.

For years I’ve been on the wrong side of those cold, copy-paste “Misrepresentation” emails. I run RaCommerce.com, a performance PPC agency for ecommerce brands, and I also run my own stores on Google. So I wasn’t looking at this as a theorist; I was the one waking up to suspended feeds, dead traffic, and clients asking, “What did we do wrong?” when Google wouldn’t tell us anything useful.

It was the same pattern every time: suspension → panic → rewrite policies → dig up invoices, registrations, ABNs → over-explain everything in an appeal → cross your fingers and hope some reviewer somewhere “gets it.” Sometimes we’d win. Sometimes we’d lose. But it always felt like guessing in the dark while money bled out of the account.

At some point I realised: this isn’t random; it’s just invisible. There are patterns in what gets hit, what gets reinstated, and what quietly sails through. I started keeping receipts: every suspension, every reinstatement email, every tweak that moved the needle. I turned that mess into checklists, internal tools, and eventually… into software.

That’s what GMC Guard is.

It crawls your site like a human reviewer would, and better. It normalizes and cleans up the copy that triggers red flags. It scores your trust signals across policies, contact details, transparency, and consistency. Then it hands you plain-English fixes and a manual checklist for the stuff AI can’t reliably verify but Google still cares about.

I don’t work for Google. I work for merchants who are tired of getting blindsided by a black box. GMC Guard is the product of all the late nights, lost ad spend, and trial-by-fire appeals I went through, so you don’t have to learn those lessons the hard way.